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Architect · Builder · Operator

Business results over buzzwords. Systems that work. From 0 to 1+

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About me

in a few words

Software is a means, not the end. I help clients navigate the full journey — from initial planning and the hard questions through architecture, development, deployment, and ongoing operations. Whether it's a greenfield product or a system that needs rescuing, I bring hands-on engineering depth and strategic clarity in the same package — and make sure what ships actually moves the needle.

The modern AI stack — LLM integrations, RAG pipelines, agentic workflows — is native territory, not a recent addition. I architect systems around these capabilities and help teams adopt them in ways that change how they actually work.

Discovery & Planning
System Architecture
Full-Stack Engineering
Cloud & DevOps
AI & LLM Integration
Team Leadership
Product Thinking
Hiring & Culture

Track record

Where I've Worked

2022 - 2026

Founding Engineer → Head of Technology @ Live It Up

Live It Up

Stood up the DTC wellness brand's entire tech and data stack from day one via Mechanism Ventures — then took over as Head of Technology past $30M ARR to professionalize processes and modernize the stack.

  • Scaled to $30M+ ARR in under two years
  • Rebuilt the MarTech data infrastructure: server-side GTM (Stape), Fivetran, AWS RDS, and Metabase
  • Led CRO and retention initiatives through platform and product improvements
  • Shipped custom Shopify apps; hired and led engineers and contractors across teams
ShopifyE-CommerceMarTechTeam Leadership

2019 - 2024

VP of Engineering @ Mechanism Ventures

Mechanism Ventures

Ran engineering across the venture studio's portfolio — the umbrella behind Live It Up and more — owning engineering and product processes, architecture, and hiring from 2019 to 2024.

  • Grew the engineering team to 15 through hiring and acquisitions
  • Architected highly available, auto-scaling AWS infrastructure (ECS, RDS, CloudFormation) serving six-figure daily active users
  • Mentored engineers from junior to director level; set engineering and product processes across portfolio companies
  • Established MarTech strategies and data acquisition pipelines that improved decision-making portfolio-wide
VP of EngineeringVenture StudioAWSTeam Leadership

2019 - 2022

Founding Engineer & Architect @ Bold.org

Bold.org

Founding engineer and architect of the #1 scholarship platform fighting student debt — now trusted by millions.

  • $43M+ in scholarships awarded
  • Stood up the platform end-to-end: architecture, tech stack, development processes, and infrastructure
  • Scaled from zero to a product backed by names like Dwyane Wade and Imagine Dragons
SOA0→1AWSNode.jsPostgreSQL

2015 - 2019

Technical Account Manager → Head of Developer Vertical & Talent Ops @ Toptal

Toptal

Grew from technical account manager to running the developer vertical and talent operations at one of the world's largest fully remote companies.

  • Led a team of 100+ supporting several thousand network talents
  • Managed hiring, onboarding, and performance of core team members, including leadership roles
  • Product Owner for internal tools and process improvement initiatives
  • Partnered with Product, Sales, and Analytics to significantly improve operational efficiency
Talent OperationsTeam LeadershipRemoteScale

2012 - 2015

Backend Developer → Head of Engineering @ Farmeron

Farmeron

VC-funded agritech startup where I grew from backend developer to Head of Engineering in three years — acquired by Virtus Nutrition in 2017.

  • Backend developer to Head of Engineering in three years
  • Scaled the engineering team by 10 in under two years while establishing technical processes and culture
  • Architected and delivered core features of a platform serving hundreds of enterprise clients
Enterprise SaaSAgritechAcquired 2017Team Leadership

Need this kind of ownership on your team? → How I engage

Working together

How I engage

Depending on what the situation calls for, I operate in one of four modes. The depth of involvement changes — the standards don't.

Senior Dev

Task execution

Part-time · project-based

Pure execution mode. Feature development, code reviews, refactoring, module architecture — senior-level output on work you define and scope.

What you get

  • Execution without noise or hand-holding
  • Work that holds up after I'm gone

Head of Tech

Technical leadership & architecture

Part-time · ongoing

Technical direction is mine to own — architecture, stack decisions, engineering standards, team development. You set the business goals; I figure out how tech gets you there.

What you get

  • Technical decisions that actually get made
  • A team that understands what it's building and why
Most aligned

Fractional CTO

Technical strategy & organisation

Fractional · part-time CTO

The full CTO surface area — strategy, roadmap, org, technical narrative — without the full-time seat. I run the tech function; you run the company.

What you get

  • Real CTO accountability, not advisory theatre
  • A clear answer to what to build, how, and who builds it
  • The tech agenda gets driven, not just managed

Co-Founding CTO

Co-founder partnership

Full-time · equity-based

All in from day one. Technical direction, team, product — this is a co-founder relationship, not an arrangement.

What you get

  • A technical co-founder with skin in the game
  • Business-first thinking that runs on deep technical expertise

Current availability

Available part-time for new engagements

Currently open for part-time engagements. If you have a project in mind or just want to think through your tech direction — reach out and let's talk.

Let's talk

Off the clock & on the side

What I've Built

Fiscalize.shop
live

Fiscalize.shop

2025 - Present

Native Shopify app for Croatian fiscalization — registers paid orders with the Tax Authority, issues JIR/ZKI codes and QR-coded PDF invoices, and handles cancellations and accounting exports. Built ahead of the Fiskalizacija 2.0 mandate; live on the Shopify App Store.

Shopify AppFiscalizationSaaS
Suplementor.io
wip

Suplementor.io

2026

Agent-first supplement intelligence: 200k+ formulations extracted, normalized, and verified against clinical literature — served to AI agents and developers through a per-call x402 micropayment API. Premarket.

AI AgentsData Platformx402 API
MSMechanic.hr
live

MSMechanic.hr

2024 - Present

More business than code: products, positioning, pricing, B2B sales, procurement, and P&L for a family-run Croatian bike-care brand — plus the Shopify storefront. Official mechanics of the KMC Ridley MTB Racing Team; the EU payments setup became a blog post.

Business StrategyE-CommerceB2BP&L
OCR Croatia
live

OCR Croatia

2023 - Present

Founding member of Croatia's first Obstacle Course Racing association. Built the website, set up internal operations, and helped organize multiple races and events — including national championships in partnership with Spartan Race. A passion project where leadership, logistics, and tech came together off the keyboard.

SportsOperationsCommunityEvent Management
$ powercalculator
archived

PowerCalculator

2010

Scientific calculator for Symbian phones — the most advanced on the platform at the time. College-era proof that shipping to real users beats toy projects.

SymbianMobileCollege Project

Your Project, Next

15+ years of building, shipping, and scaling — from college side projects to $30M+ platforms. If you need an architect, builder, and operator who owns the full journey from first question to production, let's talk.

ConsultingFractional CTOGetting Sh*t Done

Contact

Get in Touch

Prefer reaching out directly? Send me an email or connect on social media. I am always open to discussing new projects, collaborations, or opportunities.